2017 Print Design Trends That You Can Consider for Flyer Printing

If flyer printing is on the cards, the design must be taken care of to ensure an awesome promotional campaign. The design is a very important element of the flyer. So, as you hunt for ideas, let’s take a look at the top print design aspects that are trending this year.

1. Custom or Handmade Illustrations

Custom illustrations or handmade designs go a long way in creating an impression, since they impart a personality to the entire design. People often associate honesty and trustworthiness with handmade designs, so if you follow this trend for flyer printing, you can definitely build trust amongst your target audience.

2. Vintage-Modern Designs

Although there is nothing new about it, this trend is increasingly gaining momentum, thanks to the retro typefaces and color pallets subtly merging with the modern face. This trend is here to stay, and is great for companies looking forward to drive home a local feeling.

3. Minimalism

2017 has already seen a powerful use of empty or white space, making minimalism a brilliantly established style. Some designers are reluctant to include white space in their flyers, because of the fear that it might be misunderstood. However, white space is a much needed element in today’s design, since it makes room for the crucial design elements to get showcased. Minimalism is wonderfully compatible with the uncluttered trend that people are increasingly adopting in their lives.

4. Unique Typography

Unique typography is great at drawing attention of the reader. So, why not incorporate it, when you can get a large number of resources simply by clicking your mouse? With the help of these resources, you can even pair your brand with certain fonts, to give a new dimension to flyer printing. There are companies which leverage unique fonts in order to showcase their personality, so that the marketing messages they want to convey successfully reach the target audience and create an emotional connect. The best thing about using unique typography is that it can help a small or medium enterprise impart a professional identity to the business.

5. Authentic Photography

Bid adieu to traditional photo shoots; it’s the year of authenticity and candidness.  It has been seen that consumers are often turned off by stock photography, which gives a feel of disconnection from real life. Contrary to this, photographs of real people or real objects add a lot of relevancy and authenticity to all promotional materials. So, any company which wants to incorporate photography in flyers or other promotional materials should take note of this shift in the aesthetic taste of the target audience, and go the genuine way.

On the whole, it can be said 2017 is the year of authenticity so far as print designs are concerns. Keeping this in mind, companies should do away with all that is cluttered and made-up, going ahead with minimalistic designs for flyer printing, including unique fonts as far as possible. Only then can an impact be created, and the audience wooed and driven to action!